Toys 'R' Us Reopens Its First New Store After Bankruptcy

Wibbitz - Business
11/27/2019 | 1 min | NOT-RATED
Toys 'R' Us Reopens Its First New Store After Bankruptcy. Toys 'R' Us closed the doors of all its stores in both the U.S. and U.K. in 2018. Their new parent company, Tru Kids, announced that the stores would have a limited reopening in October. Located in New Jersey, the new store is one of two slated to reopen in the U.S. in time for holiday shopping. Tru Kids CEO, Richard Barry, says the new vision for the stores is that they will be "smaller" and "experiential.". Former Toys 'R' Us customers will recall the massive size of the stores, often in excess of 40,000 ft. We have an amazing number of digital experiences throughout the store, but we also have good old analog [experiences], Richard Barry, Tru Kids CEO, via Complex. The other Toys 'R' Us location will open in Houston in early Dec